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Everybody Eats, Everybody Shops Did you know that 20,000 shoppers go to the grocery store every week? That’s 20,000 prospective customers staring at your brand while they shop. Be the go-to business in the one place everybody in your neighborhood goes multiple times each week! Be Seen While people might not go through their mail, open a newspaper, or click on a web ad, they will definitely look at their grocery cart while shopping. That is why Cart advertising is such a powerful tool; you can’t NOT see it! Name Recognition and Trust Familiarity builds trust. Call it name recognition, local celebrity status, or just good marketing. Your prospects will know that they are choosing a trusted, long-standing community member and not a fly-by-night organization. Targeting, Exposure, and Repetition Shopping cart advertising provides localized exposure, targeting your potential customers repeatedly. Your message will cut through the noise of the competition. It’s not only simple, it’s also proven to work because we deliver your message to the right prospects, who actually read the ad, and see it at the right time. 1. Location Targeting Your small business primarily serves in and around your community. Make the most of your advertising budget by ensuring your ads are targeting your most likely customers. Place your ad in the grocery stores within a few miles from your primary service location. Every dollar spent reaches a prospect who actually lives close enough to buy. 2. Obvious Message What is the one thing you want your prospects to know after reading your ad? Maybe it’s that your real estate agency was born and bred in the town you’re serving. Or maybe your healthcare office features short wait times. Share one obvious message with your prospects to establish credibility, build trust, and lead them to take action when they need your service. 3. Persistent Exposure Repetition is key to remembering anything! By being visible in your community over time, you will be recognizable. People will feel like they know you already. An annual Cart Advertising program allows you to “speak” to your customers 1-2 times every week, creating the repeated exposure you need. https://outdooradvertising.edsfze.com...