The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era скачать в хорошем качестве

The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era

The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era Read this on the newsletter: https://dogoodwork.substack.com/p/the... Services Stack https://dogoodwork.substack.com/p/the... 00:00 AI Is Deflationary: The Pricing Squeeze Hits Agencies 00:20 The “AI Discount” Story & the AI Pricing Trap 01:38 Jevons Paradox: Cheaper Execution, Higher Demand 02:40 Stop Selling Hours—Sell Outcomes, Transformation & Belief 03:38 Why Legacy Pricing Breaks (Retainers, Hourly, Projects) 04:35 Introducing the New Value Quadrant (4 Pricing Models) 06:05 Quadrant 1 — The Margin Play: Keep Prices, Expand Profit 06:49 Net-New Value in Q1: Reinvest Time Savings, Don’t Cut Fees 10:39 Quadrant 2 — The Volume Play: Outcome/Consumption-Based Pricing 12:46 Designing Q2 for Long LTV: Caps, Tiers & Beating Churn 16:14 Quadrant 3 — The IP Play: Turn Your Methodology into Agentic Workflows 20:57 Quadrant 4 — Value Capture: Performance Deals with More Control 23:21 Retainer Floor + Performance Upside (Leading & Lagging Metrics) 24:03 Why Caps Build Trust (and Why Equity Splits Can Backfire) 25:32 The AI Adoption Gap: Your Window to Price Outcomes, Not Inputs 28:59 Who to Work With: The 3-Part Ideal Client “Trifecta” 30:07 Trifecta #1: Growing Market + Conviction (Sell Transformation, Not Services) 32:07 Trifecta #2: Target Tech-Laggard Industries to Avoid Commoditization 33:41 Trifecta #3: The Founder Must ‘Get It’ (No Convincing on Sales Calls) 36:07 The Craft Model: Small Elite Team + Agents to Deliver Net-New Value 39:39 Stop Discounting Because of AI: Choose Your Quadrant & Price the Output