Establishing DAM Best Practices as part of the Creative End-to-End Workflow скачать в хорошем качестве

Establishing DAM Best Practices as part of the Creative End-to-End Workflow

Integrating Digital Asset Management’s best practices into the end-to-end creative workflow will ensure content has consistent metadata, follows a file naming convention, and includes usage rights at the time of content creation. Hear from Charlotte Brown, Director, Digital Asset Management at Clinique, how a sustainable model allows the DAM team to approve, manage and govern the DAM - and the benefits this delivers. The solution: ingraining the DAM’s workflow into the creative workflow. The results: creating an effective self-service DAM platform for end users to access content to drive sales, customer engagement and company growth. Speaker: Charlotte Brown, Director of Digital Asset Management, Clinique Recorded for DAM Industry Week 2022.