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You can build a successful business without social media. Plenty of people have. But if you want to increase your reach and help more people, social media can be a powerful tool. In this Grazora Live conversation, Brett talks through what has held him back from posting online, including the feeling that there is already too much content out there and the pressure to be “professional.” Jason reframes it with simple analogies and a practical starting point: be yourself, start small, and focus on reps over perfection. You will hear why going live can be the easiest way to begin, how to think about consistency, and what to do about fear, insecurity, and potential negativity. Watch to the end for Brett’s commitment to make his first post today. Chapters 00:00 Welcome to Grazora Live and why this matters 00:35 Brett’s background and avoiding social media 01:53 Do you really need a personal brand to succeed 02:31 Alex Hormozi and the impact question 04:00 The “too much content” stumbling block 05:00 Why be on social media at all 05:52 The teacher analogy and why people connect differently 08:00 The real value is the experience and the human aspect 12:00 Stop trying to be “professional,” be yourself 14:02 Start by going live, no delete button 15:03 The weightlifting analogy for getting reps first 17:03 Editing, effects, and why to skip it early 19:23 Consistency and keeping it sustainable 19:30 What to do when haters show up 24:25 Which platform to choose and why it matters less 26:25 The real blockers: misconceptions and insecurity 27:39 The plan: make the first post today 28:36 You can win without social media, but it can help