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Vitamin: Sonic Branding

Sonic Branding | Client: Vitamin Our latest project with digital innovation studio, Vitamin London aims to 'push the possible' in relation to their own rebrand. Our brief was to bring a family of diverse and characterful studios together under one recognisable banner, through creating a suite of sonic assets. This multifaceted sound design project was worked on by our in-house, Emmy winning sound designer and composer, Andy Sherriff. Andy commented, 'The challenge here was making sure that all of the audio elements worked in isolation with each ident but also worked when grouped together to represent the overall company. As there were a great number of moving parts making up each piece, it was incredibly important that we were able to still hear different elemental details when they came together.' The project has currently been shortlisted for a Creativepool award in the composition category.