From Shah Rukh to Lionel Messi: Vineet Singh on Branding with Big Moments | Ideas to Enterprises EP1 скачать в хорошем качестве

From Shah Rukh to Lionel Messi: Vineet Singh on Branding with Big Moments | Ideas to Enterprises EP1

If you're a founder, marketer, or operator — this conversation is packed with insight that’s earned, not borrowed. In the very first episode of Ideas to Enterprises — Biome’s unfiltered podcast series with path-breaking entrepreneurs — Zaran Bhagwagar sits down with Vineet Singh, Brand Marketing & Communications Head at PocketFM, a platform that has redefined audio storytelling, now clocking over ₹1000 Cr in revenue. From scaling startups at Google to launching his own venture, and leading iconic brand moments at Byju’s — Vineet Singh’s journey is packed with sharp insights on what it really takes to build unforgettable brands in India’s fast-moving digital landscape. In this episode, Vineet unpacks: How to craft stories that don’t just land — they convert Why most startups struggle with resonance, not reach The psychology behind content that scales in crowded markets What founders get wrong about storytelling and performance Chapters: 0:00 Intro to Episode 2:12 Vineet's professional trajectory 9:44 Building a brand 15:56 Identifying your early audience 18:14 Crafting an effective narrative 29:10 Examples of engaging brand stories 34:24 How to stand out in the deluge of digital ads 40:59 Selling the idea, not just the product 55:31 Building brands with colour theory 1:01:51 Aligning Sales and Marketing 1:08:59 A common mistake Founders make in branding 1:15:00 Building a brand VS building a product 🎧 Tune in now to Ideas to Enterprises — where India’s most ambitious startup journeys get real. 👇 Let us know your favourite takeaway from Vineet’s journey in the comments! #ideastoenterprises #vineetsingh #pocketfm #biome #startupmarketing #contentstrategy #brandbuilding #founderjourney #viralmarketing #indianstartups