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Sign Up for "Writing Examples" and Learn From The Best Writing of All Time: https://www.writingexamples.com There is an intrinsic interestingness inside of you. But, you’re probably suppressing it. Welcome to 96-minutes of learning how to use your interestingness to stand out online. Speaking of standing out, Steph Smith: *Hosts a16z, a top five technology podcast *Taught herself to code and launched multiple websites that hit #1 on Product Hunt *Sold over $220k in her book launch for Doing Content Right *Grew The Hustle’s Trends product to millions *And led HubSpot’s Creator Program. (Safe to say that she knows what she’s talking about.) And now, Steph reveals everything she’s learned about creating unforgettable work on the Internet. Millions of people mirror what you do — your job, hobbies, routines — but how you do it is another story. Come learn how to follow your compass of interestingness and stand out online. SPEAKER LINKS: Website: https://stephsmith.io/ Twitter: / stephsmithio Blog: https://blog.stephsmith.io/ Linkedin: / stephaniesmith93 WRITE OF PASSAGE: Want to learn more about the next class for Write of Passage? https://writeofpassage.com/ PODCAST LINKS: Website: https://writeofpassage.com/how-i-write Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/2DjMSbo... TIMESTAMPS: 00:00:00 Introduction 00:02:15 Differentiation 00:07:15 Distinctiveness 00:15:55 Visuals and graphics 00:25:30 Finding your creative path 00:35:20 Audience engagement 00:47:00 SEO 00:48:00 Distribution 00:58:30 Leading indicators 01:04:55 Hacker News 01:20:20 How To Be Great 01:22:20 Google and keywords 01:29:00 Writing class syllabus 01:33:45 Writing and coding ABOUT THE HOST: I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. How I Write is a podcast by Write of Passage // Production by Adam Soccolich