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As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more. This free webinar is for you if you want to know: •What is branding? •How to leverage the personal brand of the founders and develop your corporate brand •How a strong brand can help you attract ideal clients, investors and employees •How to create a brand that builds on your passions •How to know whether your name, logo or web site is good enough •How to research the market and your competition to position your brand •Why you need a compelling story and how to tell it •How to turn product features into compelling benefits