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In today's episode, Ben may or may not have been replaced by a baked potato powered by AI - but that’s not stopping him (it?) from calling out the biggest red and green flags in hotel social media budgets. EPISODE 24 | WHAT TO BUDGET FOR IN SOCIAL MEDIA – HOTEL EDITION The boys are back… somewhere. Jetlagged, slightly delusional, and possibly lost in the space-time continuum. Yet somehow, they still manage to tackle the questions every hotel marketer secretly argues about: 🥔 Should you actually pay influencers - or is that just selling your soul? 💬 Does community management deserve its own budget line, or can you just wing it? 👂 Do you really need social listening tools, or are guest comments enough? 💸 Is boosting organic posts just paying for fake friends? 🤖 Can AI replace a real social media manager - and if so, do we feed it snacks? 📸 Is one big photoshoot enough to fuel a year of content, or are you living in 2015? 💼 Is LinkedIn only worth it if you’re a corporate hotel brand? 📱 Should UGC come for free, or is that just wishful thinking? 🎁 Do giveaways actually drive bookings, or are they just dopamine hits? 🔍 Does SEO matter in social strategy anymore - or are you missing out on a crucial piece of the puzzle? We’re three&six - a digital marketing agency for hotels, and we do things a little differently. No fluff. No BS. Just strategies that actually work and people who actually care. Also, we’re fun at parties. ⬇️ Tired of “meh” marketing tips? We post the good stuff over on LinkedIn. Go get it. ⬇️ / three-six 🚨 Warning: contacting us may lead to ridiculously good marketing results. Proceed here ⬇️ https://www.threeandsix.agency/contact/