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How do you monetize an app? Well, by running ads of course! That's the easy part. But how can you optimize showing enough ads to generate some revenue, but not so many that you're impacting your user experience? And when you do show ads, what ad experience should you build -- the ad format, the frequency of ads, where in the UX flow? These are harder questions to answer, but ones that Firebase and AdMob working together can help you solve. Learn how to pair Firebase tools with AdMob to make data-driven, informed decisions to provide the best experience for your users and to grow your app's ad revenue. 0:00 Introduction 2:41 Figuring out our ad experiment strategy 3:18 The solution framework to solve our ad questions 7:04 Solving our first question - “What’s the impact of showing more ads to our users?” 7:23 Creating ad variants in AdMob 10:00 Creating an AdMob ad in code 11:10 Parameterizing our AdMob ad unit ID with Remote Config 12:04 Configuring our ad experiment and ad variants in A/B Testing 13:37 Wiring up our app code with Remote Config 16:06 Start running our tests 16:20 Viewing test results 16:57 Solving our second question - “What’s the optimal award amount for our rewarded ads?” 17:14 Reusing our framework to run our second experiment 20:02 What else can we solve with this framework? Speakers: Rachel Saunders, Sumit Chandel Watch more: Firebase Summit 2020 playlist → http://goo.gle/firebasesummit2020 Subscribe to the Firebase channel → https://goo.gle/Firebase #FirebaseSummit event: Firebase Summit 2020; re_ty: Publish; product: Firebase - General; fullname: Rachel Saunders, Sumit Chandel;