Cheetos l Other Hand l Case Study l Cannes Lions 2025 скачать в хорошем качестве

Cheetos l Other Hand l Case Study l Cannes Lions 2025

What if eating Cheetos didn’t just make your fingers messy — but changed the way you live, work, and play? Introducing Other Hand, the hilariously inconvenient reality of loving Cheetos a little too much. Built on a simple yet universal truth — that people use their non-dominant hand to do everything else while their dominant hand is covered in Cheetle — this campaign flips the everyday into the absurd. From surgeons and stylists to gamers and athletes, Other Hand shows just how hilariously hard life becomes when your main hand is out of service… all thanks to Cheetos. Launched with NBA star Jamal Murray and backed by an integrated ecosystem of stunts, digital tools, social challenges, and even a hand-written typeface created using the “other hand,” this campaign doesn't just tell a story — it invites the world to live it, awkwardly. “Cheetos has always celebrated the mess. But this time, we turned the mess into a movement,” said Rachel Ferdinando, SVP & CMO of Frito-Lay North America. Crafted with irreverent charm and precision, Other Hand captures the cultural moment where imperfection, humor, and snack fandom collide — one clumsy, orange-stained gesture at a time. Because when your fingers are coated in Cheetle, your other hand becomes the hero. Or at least, tries to be. Credits: Agency Goodby Silverstein & Partners