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Ever feel trapped shooting the same bright, clean images everyone expects? Photographer Sage East knows that struggle. After landing her first big Puma campaign with perfectly lit, commercial-ready shots, she realized something was missing - soul. In this episode, the photographer behind campaigns for Nike, Google, Netflix, and Dior reveals how she transformed her work from safe and sterile to moody and magnetic. Learn how she developed her mantra "I don't shoot what it looks like, I shoot what it feels like" and discover the specific techniques she used to find her signature warm, Caribbean-influenced style that makes clients like Don Cheadle and Simone Biles feel vulnerable in front of her lens. Chapters 00:00 Introduction to Sage East’s Vision 04:04 From the Medical Field to a Camera 05:30 Starting Out: Finding a Muse and Shooting Weddings 06:29 The First Big Gig: PUMA 09:10 The Motto: "I Don't Shoot What It Looks Like, I Shoot What It Feels Like" 10:25 Evolving a Signature Style: Moody, Warm, and Experimental 15:15 The Power of Color Theory and Jamaican Heritage 17:30 How to Communicate Your Vision: The Art of the Treatment 24:43 Adding "Director" to the Title 28:51 Creating Vulnerability with High-Profile Talent 31:30 Defining "Main Character Moments" Listen to the show on your favorite streaming platform! Apple Podcast: http://bit.ly/4fcopgQ Spotify: http://bit.ly/4fdkiBs iHeart Podcast: http://bit.ly/4lRHms3 Connect with Sage: Follow Sage on Instagram: / sage.east Sage’s Website: https://www.sageeast.com/ Support the Show Website: http://www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives