AJC International – Global Brand Building скачать в хорошем качестве

AJC International – Global Brand Building

AJC International has five major brands: Golden Phoenix, Mity Fresh, Early Dawn, Del Campo, and Garden Maid. They are present on more than two hundred SKUs in the seafood, poultry, vegetable, and Frech fry categories. AJC’s goal is to drive value for our partners. We want to build long term partnerships with our customers and suppliers who market and produce our brands. Visit our official website at https://www.ajcfood.com/ AJC International & Global Brand Building Transcript: AJC has a long history of innovation. We began branding some of our products in the early 80s. Today we're a brand marketer on a global scale, with AJC brand sold to 97 countries around the world as diverse as Angola, Taiwan and the United States. AJC has 5 major brands we focus on. Our power brands, which span across multiple categories. These power brands are Golden Phoenix, Mity Fresh, Early Dawn, Del Campo and Garden Maid. They are present on more than 200 SKUs in the seafood, poultry, vegetable, and French fry categories. We want to build long-term partnerships with our customers and suppliers who market and produce our brands. We seek to build business relationships that go beyond a single contract. We want to see them extend for years and decades. Today, more than 360 customers are buying AJC brands and more than 65 suppliers from 14 countries are producing them. AJC is aggressively investing in building our brands. Over the last 12 months we have executed more than 77 promotions around the world, we developed and introduced 67 new SKUs and our customers bought more than 79 thousand metric tons of branded products. AJC's goal is to drive value for our partners. We have success stories like our Mity Fresh vegetable line. The line started with one SKU and now has more than 80 SKUs and my Mity Fresh is the vegetable category market leader in the Caribbean. We hope that if you have not tried an AJC brand you will talk with one of our team members and give it a try. We promise to guide you through the process of how to introduce and build a brand. One of our marketing development managers with regional expertise will walk you through the process every step of the way, including supporting you financially to ensure that you have a successful brand launch. We know the business we are in can be tough at times. Selling commodities where prices are going up and down and everyone is pushing to get the best deal possible. AJC is trying to change this environment and seeing significant value created by the conversion of commodity-type product into a value-added one. We're creating success by developing the right product for the right market. For example, we recently introduced Golden Phoenix tray pack chicken leg quarters into the Pacific Islands. The consumer is getting a low-cost piece of high-quality chicken conveniently packed for easier use and our customer is seeing a higher demand for the item and is enjoying a greater margin than a boat packed like water. Our conversion has been such a win for all parties that we are expanding the line to 16 SKU’s to include drumsticks, wings and other products making them compliant to many more markets, including Caribbean West's domestic and the Middle East. When we sell our brands we ensure every product has clear specifications. The producing plants undergo thorough reviews by in-house Quality Assurance team and the products have consistent high quality constant availability and strong promotional support. Each of these areas demonstrates our commitment and loyalty to the partnerships and brands we build. Our customers, suppliers, and final consumers quickly learn that they can count on AJC’s high-performing brands. AJC is increasingly using global social media to build our brands and inform our partners about opportunities. If you are not part of the thousands of people who follow us please go to our website and follow us today.