E034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend скачать в хорошем качестве

E034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when to invest heavily versus cautiously testing. 00:00 Introduction 05:46 Consumer Spending Expectations and Market Trends 11:54 Preparing for Q4: Strategies and Anxieties 20:49 Launching New Marketing Channels: Strategies and Considerations 32:54 Exploring Newsletter Advertising Effectiveness 35:51 Challenges of Incrementality Testing for Larger Brands 39:09 Strategizing Scalable Marketing Channels 41:28 Launching New Channels: Best Practices 45:11 Balancing Measurement and Marketing Creativity 49:01 The Role of Out-of-Home Advertising 55:21 Testing Site Speed and Its Impact on Conversion Rates If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Related episode: E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing    • E024: Resident's EVP Jared Brody on Attrib...   Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_sou... Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source... Subscribe to the 9 Operators Podcast here:   / @operators9   Sign up to the 9 Operators newsletter here: https://9operators.com/