SickKids - The Count (150) | Hand-picked by Good Ads Matter скачать в хорошем качестве

SickKids - The Count (150) | Hand-picked by Good Ads Matter

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝗠+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Send us your work on [email protected] Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good-ads-... Facebook: https://www.facebook.com/goodadsmatter 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ Visit Purpose Studios here: https://www.purposestudios.in/ When every birthday is a fight, every year is a gift. #GoodAdsMatter On April 03, Canada’s Hospital for Sick Children, SickKids, turned 150. This, however, was not only a celebration for them but an occasion to continue their fight with more grit, towards an unfaltering goal—more birthdays for children in their facility. What resulted was a commercial that surpassed every marketing language and spoke directly to the audience’s heart. In dimly lit alleyways and hospital beds adorned with birthday decorations, the little warriors count to 150—a count that echoes the passage of time for SickKids, and mirrors a pulsating heart for the children themselves. The nuances in the narrative are delicately but so firmly written that one can only watch in awe—kids pushing up, pushing through, punching bags and piñatas, covering the flame of the candle from the rain only to become the very flame at the end. The rich tapestry of the montage layers two contrasting elements together—birthday decorations and athletic vigour—to draw a metaphor that could not have possibly been expressed any better in words. “Our 150th birthday presented a unique strategic and creative challenge for the brand. We wanted to celebrate SickKids’ incredible history but also needed a compelling motivator to get people to donate today, from the first meeting with FCB they reminded us and held us to task that this work had to lean into the VS fight, and that in order to motivate donations we had to focus on our current fight—a fight for more birthdays for our patients,” elaborated Roy Gruia, Director, Brand Marketing at SickKids Foundation. Until SickKids fight for more birthdays, it is safe to say that any day we watch this ad turns into a birthday, celebrating strength and hope. Country: Canada Year: 2025 Organisation: @sickkidsvs Agency: @fcb_canada Chief Creative Officer: @creamoh Production Company: @iconoclast.tv Executive Producer: Charles Marie Anthonioz Director: Clément Durou Director of Photography: @shadyhanna Editor: @neilsmith2001 at @workeditorial VFX: @arccreative_us Music/Sound: @soundtreemusic Organisation: Chief Marketing Officer: Heather Clark Vice President: Kate Torrance Marketing Directors: Roy Gruia & Jessica Myers Strategy Director: Tina Tieu-Lafrance PR Director: Tania Kwong Marketing Manager: Joanna Yu Strategy Manager: Anne Hernandez Coordinator: Melody Zhang PR: Taylor Huff Community Managers: Kylie White & Dymond Phillip Agency: Global Creative Partner: Danilo Boer @daniloboer Chief Strategy Officer: Shelley Brown Vice President: Tracy Little, Shelagh Hartford & Sarah Michener Executive Creative Director: Andrew MacPhee Associate Creative Directors: Brendan McMullen & Jacob Pacey Copywriter: Reena Feldman Art Director: Erika Jee Group Account Director: Rose Noble Account Supervisor: Sophie Seidelin Broadcast Producer: Tess Waisglass Post Production/VFX: Executive Producer: Alexandra Lubrano @alexandra_lubrano & Catherine M. Fischer Producer: Ramya Shankar Executive Creative Director: Gavin Wellsman @gavin.vfx Colourist: Mikey Pehanich @mikeypackage Colour Assistants: Amonnie Nicolas @tyler.color & Nick Yelesin @nickyelesin Coordinator: Alex Ponce Shoot Supervisor: Jeff Lopez 2D Lead: Antoine Douadi CG Leads: Ajit Menon & Rafael Ghencev @rafaelghencev FX Artists: Rui Huang, Wensen Liang & Jordan Gestring @jordangestring Lighting: Steve Eisenmann & Eva Kuehlmann Compositing: Sean Loughran, Yoon-sun Bae @ys.thebae & Claudio Gonzalez Matte Painting: Charles Lee @charles_b48 Concept Artist & Matte Painting: Roger Hom @rogermhom Matchmove: Sergio Villegas Edit Assistant: Fatos Marishta Producer: Victor Medina Head of Production: Chris Delarenal Executive Producer: Alejandra Alarcon @alebumble Managing Director: Erica Thompson @fullltiltfulltime Music/Sound: Chief Creative Officer: Peter Raeburn @peteraeburn This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.