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This episode is a behind-the-scenes look at running shoe design and production. Matt & Nathan are joined by special guest Richard Kuchinsky, founder of Directive Collective and an expert in footwear design and development. They explore an array of topics–from defining industrial design and the significance of consultants in the footwear industry to Richard's proudest project with The Directive Collective, this is an inside look at the shoe design process from initial sketches to the finished product. Delving deeper, they discuss the factors influencing shoe pricing and the emerging trends Richard foresees in the ever-evolving footwear landscape. Additionally, they examine the categorization of running shoes, the pivotal role of comfort and "feel" in selecting the right shoe. About Richard Kuchinsky Richard Kuchinsky, a runner and running shoe designer, is the Founder and Owner of The Directive Collective - a full-service design footwear design consultancy. A 4x Boston Qualifying marathoner, Richard has an extensive experience of 20+ years in the footwear industry, and has driven the creative design and development process for global brands, focused on design DNA and strategy. The Directive Collective provides complete footwear design solutions from concept to commercialization including technical design and development and specializes in performance running and innovation. Learn more at https://www.directivecollective.com/ Visit DC at / directivecollective Chapters 0:00 - Intro 5:20 - Defining industrial design 10:44 - The role of consultants in the footwear industry 13:16 - What is The Directive Collective? 19:50 - The project Richard is most proud of 22:12 - The shoe design process: from sketch to final product 29:48 - The time horizons for creating a shoe 37:16 - What goes in to shoe pricing? 45:38 - The trends Richard sees coming in the footwear industry 49:22 - How Richard would categorize the variety of running shoes 55:09 - The role of comfort and "feel" in shoe selection 1:03:14 - What's next for shoes? 1:06:02 - Richard's all-time favorite shoe 1:08:02 - Wrap-up Find our reviews and features at https://www.doctorsofrunning.com/ ==================================================================== Shop Gear We Love! (these are affiliate links that help support Doctors of Running. Thanks so much for supporting the channel!): Skratch Recovery Mix (best after run drink): https://bit.ly/3KvfPtJ Rabbit EZ Tank Top (so soft!): https://bit.ly/38F6Zv8 UltraSpire Fitted Race Belt (carry everything in balance): https://bit.ly/3tBh7f7 Feetures Socks (best quality, high gripping): https://bit.ly/39uu8B7 Trigger Point Foam Roller (roll out the aches): https://bit.ly/3kB59zu Coros Pace 2 Watch (bang for buck watch): https://bit.ly/3OTtaPc Theragun Massager (recovery strong): https://bit.ly/3vtN8Ip ==================================================================== Check out our Podcast: https://www.doctorsofrunning.com/p/po... APPLE: https://podcasts.apple.com/us/podcast... SPOTIFY: https://open.spotify.com/show/794NXYZ... Come Hang Out With Us On Social Media! STRAVA: / strava FACEBOOK: / doctorsofrunning LINKEDIN: / doctors-of-running INSTAGRAM: https://www.instagram.com/doctorsofru... TWITTER: / doctorsrunning