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90% of websites lack the structured data AI crawlers need to understand and trust their brand — LightSite AI fixes that with a patent-pending technical layer. In this demo and interview, Stas Levitan, founder of LightSite AI (and early team member at SimilarWeb), walks through a live audit of generatemore.ai to show exactly what AI bots see when they crawl your site. He reveals why static structured data is outdated, how dynamic structured data gives you control and visibility, and why owning your brand in AI search starts with technical foundations — not just content. What you'll learn: Why AI bots time out or misindex your brand without proper structured data How LightSite's patent-pending integration adds a machine-readable layer to any website without changing your DOM The difference between static and dynamic structured data (and why it matters) How off-site campaigns like PR and Reddit impact your AI crawl visibility Why LightSite groups AI search queries into intent clusters instead of rigid keyword tracking Which citation sources matter most for B2B SaaS (hint: G2 outranks Reddit) Timestamps: 0:00 — Introduction: Who is Stas Levitan and what is LightSite AI? 1:22 — Live audit: What AI bots see when they crawl your website 2:16 — Why structured data matters for AI search visibility 4:56 — Brand ownership in AI search: the risk of being misunderstood 5:55 — Patent-pending approach: dynamic vs. static structured data 8:04 — Analytics: how off-site campaigns affect AI crawl behavior 9:04 — How the integration works with any CMS (WordPress, Webflow, etc.) 10:10 — What bots actually see after LightSite integration 11:11 — The content play: AI brand perception and competitive intelligence 12:57 — Share of voice tracking across ChatGPT, Perplexity, and Gemini 15:13 — GEO as a layer of SEO — not a separate discipline 17:49 — Ideal customer profile: B2B companies and focused e-commerce brands 19:52 — How marketing teams use intent clusters to drive content strategy 21:21 — Topic clustering vs. keyword tracking: why unbiased queries matter 25:22 — Closing: what makes LightSite AI unique in the market About this series: Generate More reviews AI search visibility tools so marketing leaders and SEO professionals can evaluate what works. Lari Numminen interviews the founders building the next generation of search optimization platforms. Connect with LightSite AI: https://lightsite.ai Connect with Generate More: https://generatemore.ai #AISearchVisibility #StructuredData #GEO #AIOptimization #LLMSEO