Storytelling For Visibility: How to Be Seen, Heard, And Remembered with Dina Behrman & Susan Payton скачать в хорошем качестве

Storytelling For Visibility: How to Be Seen, Heard, And Remembered with Dina Behrman & Susan Payton

Storytelling is one of the most powerful tools you have in your business - and it’s becoming even more essential in the age of AI. In this episode of The Visibility Sessions, PR consultant and Founder of boutique agency Dina Behrman PR, Dina Behrman is joined by storytelling and messaging expert Susan Payton to explore how to share your story confidently, clearly, and in a way that helps you stand out online. You’ll learn: ✨ Why your stories help you become more visible ✨ How to choose the right stories for your brand ✨ The difference between personal stories and business stories ✨ Why relatability beats perfection every time ✨ How to create a “story bank” for content, PR and visibility ✨ Why your lived experience is something AI can’t replace ✨ How to use storytelling to build trust, authority and emotional connection Susan is the author of The Business of Stories and the founder of The Business Storyteller. Her approach to simple, purpose-led storytelling aligns perfectly with PR and visibility, making this episode essential for anyone who wants to be seen, heard and remembered. Visit dinabehrman.com to find out more about how Dina can help you to share your story and expertise in a strategic way. Timestamps: 00:00 – Welcome to The Visibility Sessions 00:20 – Introducing storytelling expert Susan Payton 01:18 – Why storytelling matters more than ever in business 02:05 – The difference between personal and business stories 03:12 – Why your everyday stories are your most relatable ones 04:20 – How to choose the right stories to share 05:48 – “Your story is not about you — it’s about your audience” 07:40 – The role of emotional connection in visibility 09:15 – Why AI can’t replace lived experience 10:30 – Building a story bank for content + PR 12:02 – Common storytelling mistakes (and how to avoid them) 13:45 – Why perfection kills connection 15:10 – Telling stories without oversharing 17:05 – How to connect your story to your message 18:40 – Storytelling as a visibility strategy 20:00 – Final tips for being seen, heard and remembered 21:18 – Connect with Susan 22:00 – Work with Dina storytelling for business storytelling for visibility business storytelling tips how to tell your story in business Susan Payton The Business of Stories messaging and storytelling brand storytelling PR storytelling advice visibility strategy how to be seen online storytelling for marketing how to connect with your audience emotional storytelling lived experience in marketing storytelling for business storytelling tips, business storytelling, visibility strategy, be seen online, be heard online, brand storytelling, PR for small business, content marketing storytelling, how to tell your story, susan payton, the business of stories, dina behrman, visibility sessions, how to be memorable, marketing storytelling, authentic marketing, story bank tips, human connection marketing