Vibe Check: Jonathan Milo on Culture, Cannabis & Craft | EP:16 скачать в хорошем качестве

Vibe Check: Jonathan Milo on Culture, Cannabis & Craft | EP:16

Vibe Cannabis isn’t just another brand. It’s one of Missouri’s most recognizable names in weed. In this episode, Tim and B.E. sit down with founder and CEO Jonathan Milo for a deep dive into how Vibe built its reputation through creative culture, premium rosin, and consumer-first branding. They break down Missouri sales data, the rise of infused pre-rolls, and the shift from calling Missouri “fastest growing” to “strongest performing.” Jonathan also shares his approach to product innovation, collaborations, and why Vibe refuses to create sub-brands. This one is packed with insights on cannabis craft, packaging, and purpose. 00:00 Industry Insights and Market Trends 09:24 Performance Metrics and Sales Data 16:12 Guest Introduction and Vibe Cannabis Discussion 17:23 Discussion on Packaging and Recalls 17:32 Vibe Cannabis: Brand Identity and Marketing 23:22 Product Line Overview and Market Trends 29:10 Innovations in Infused Pre-Rolls and Hash Holes 41:20 The Importance of Branding and Market Positioning 44:44 Challenges in Solventless Products 46:10 Collaboration and Competition in the Cannabis Industry 51:18 Innovative Collaborations and Community Engagement 54:18 Normalization of Cannabis Use 56:40 Data-Driven Decisions in Product Development 59:50 Future Plans for Vibe Cannabis 01:03:44 Successes and Surprises in Product Launches 01:07:32 Diverse Product Offerings and Consumer Preferences 01:09:25 Musical Tastes and Personal Insights