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#113

Ashlan and Victoria sit down with Elizabeth (Liz) Ruf, a strategic marketing advisor who works with higher ed, EdTech, and mission-driven organizations, to talk about taking the leap into entrepreneurship during the COVID chaos era (a truly unhinged time to start a business, 10/10). Liz shares how burnout pushed her to quit without a safety net, what it’s like to run a consulting business through funding cuts in the nonprofit world, and why community isn’t optional when you work for yourself. Listen if you’re navigating slow seasons, mission-driven marketing, nonprofit reality checks, or you just need the reminder to trust your gut and stop doing business like it’s 2019. Favorite Takeaways: Burnout is a real (and common) catalyst to exploring entrepreneurship. Liz left a demanding higher ed role during the pandemic and built her consulting business from there. Entrepreneurship = constant reinvention. You’re adapting to market shifts, client priorities, and funding realities basically every quarter. Nonprofits are in a marketing catch-22 right now. Budget cuts reduce marketing support exactly when storytelling and fundraising need to get stronger. Show up with solutions. The “1-3-1” method: 1 problem, 3 possible solutions, 1 recommendation. Not everyone wants to scale. And that’s valid. Liz calls out the subtle judgment in some startup spaces toward stable, sustainable businesses. Guest & host information: Guest, Elizabeth Ruf, Founder & CEO of Elizabeth Ruf Consulting, LLC Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies Connect with Liz: Website: http://elizabethruf.com LinkedIn:   / elizabethruf   Connect with us: On Instagram: @taketheleap_today   / taketheleap_today   Find Ashlan:   / ashbeanpdxmktg     / ashlan-glazier-anderson   Find Tory:   / imaginemarketingstrategies     / victoriaproppe   The Course The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur. Check out the course: https://www.taketheleap-today.com/tak... Like our content? Be sure to subscribe and leave us a comment! #businesspodcast #taketheleap #entrepreneurship