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This Upexi Fireside Chat, moderated by Valter Pinto, features CEO Allan Marshall and Chief Strategy Officer Brian Rudick discussing the company’s strategic expansion into cryptocurrency and its decision to adopt a Solana Treasury strategy. Allan explains how Upexi’s legacy brand business provided a stable cash base, allowing management to evaluate new capital allocation opportunities, and how regulatory tailwinds and growing institutional acceptance of crypto made the timing compelling (3:00). The discussion then dives into why Upexi chose Solana over Bitcoin and other digital assets. Brian outlines the fundamental difference between Bitcoin as a store of value and Solana as a smart contract blockchain that functions as a “global computer,” enabling decentralized applications and broader utility. Management highlights key value drivers of the strategy, including staking yield of roughly 8 percent, the ability to purchase locked Solana at discounts, and issuing equity above net asset value to compound shareholder value over time (9:45). The session concludes with a conversation on valuation, risk management, and long term vision. Brian compares digital asset treasury companies to banks that can trade at premiums to book value, while Allan emphasizes disciplined capital issuance, prudent leverage, and a focused single asset approach. Together, they position Upexi as a differentiated public company offering crypto exposure through a Solana focused treasury strategy (21:00).