Kartik Krishnan, Founder of Expedite GTM скачать в хорошем качестве

Kartik Krishnan, Founder of Expedite GTM

Kartik Krishnan, GTM consultant and former marketing leader at Onfido and Beemery, joins the Revenue Revolution Podcast to break down how to win enterprise deals by focusing on the right accounts, not more accounts. In this episode, we explore why named account strategy should start with “right to win,” how to combine top-down revenue leadership insight with bottom-up seller feedback, and how to build clear hypotheses around which accounts and messages will create traction. Kartik shares: Why enterprise growth is about focus, not volume How to validate your messaging using leading and lagging indicators Where deals typically get stuck inside the CRM Why proposals are often sent too early How marketing can actively support multi-threading Using events and roundtables to unlock buying committees Turning global reports into region-specific narratives How to reduce attribution fights between sales and marketing Why LinkedIn is still his preferred outbound channel If you are a revenue leader, marketer, or enterprise seller looking to improve alignment, increase deal quality, and create more predictable growth, this episode is packed with practical insight. Subscribe for more conversations with revenue leaders on sales execution, marketing strategy, forecasting, and enterprise growth.