#SecretsSelfmadeBillionaires скачать в хорошем качестве

#SecretsSelfmadeBillionaires

Lucio Co is the Master at branding. He names his company PureGold, yet his color is always green. He is very secretive. We know nothing about his education. He grants no interview and no videos. He does plenty of buying and selling of business. E.g. he bought Lawson (Japanese Convenient Store) and 4 years later he sold it, the reason citing was the expansion was too slow. He also uses only tested brands and business strategies. Here are 2 examples, first his use of "Duty Free" for PureGold and second "Price Club", which he borrows from US. He targets the lower and middle class in the Philippines. He would do many extra things to woo them, such as convention, rock-bottom prices, training and insurance to make sure his sari-sari (or small store) owners would succeed. He takes contrarian risks. The prime example of this is he started his first hypermarket store PureGold Price Club in 1998, in the middle of the Asian Financial Crisis, where it was even very challenge to stay in business. Even today, he maintains his stable cash cow, which is his hypermarket/supermarket, of which he owns about 400 and which also consistutes about 80% of his total business. Finally, he has now diversified his business into new areas such as banking, hotels and selling liquors.