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Everyone knows that business is risky, and risk management is our attempt to address this. There is wide consensus on risk management basics, but the continued failure of businesses to deliver consistent benefits suggests that the problem of risk has not been completely solved. In this closing keynote presentation at RiskZone 2012 in Vienna, David Hillson offers three suggestions for how we might do things differently and better, by extending our concept of risk, addressing weak spots in the risk process, and dealing with risk attitudes of both individuals and groups. David presents practical and proven solutions to each of these areas, challenging current practice and encouraging improvement.