Competitive analysis made simple: 7 steps to smarter strategy скачать в хорошем качестве

Competitive analysis made simple: 7 steps to smarter strategy

#competitiveanalysis #productmarketing #marketstrategy Good analysis leads to better, more informed decisions. But too often, competitive research stops at surface-level comparisons—and misses what actually drives business impact. In this video, we break down: → The 7 essential steps to conducting a strategic competitive analysis, → How to align intel with business goals and customer needs, → Why a tiered competitor approach gives you a sharper edge, → Ways to spot unmet market needs—and turn them into opportunities, → How to turn raw insights into actionable recommendations that matter. Whether you’re building battle cards, advising leadership, or trying to get closer to customer pain points, this step-by-step approach will help you deliver competitive insights that actually move the needle. --- 👋 About us: Since March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive. This is where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills. --- 💙 Don’t hesitate to keep in touch or see what we’re up to: ↳ Product Marketing Alliance: https://pmmalliance.co/pma ↳ LinkedIn: https://pmmalliance.co/pma-LI ↳Twitter: https://pmmalliance.co/pma-twitter ↳Facebook: https://pmmalliance.co/pma-facebook ↳Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group ❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network! 🍿 Here's what to watch next: What people get wrong about competitive intelligence:    • What people get wrong about competitive in...   Fundamentals of positioning:    • Fundamentals of positioning   --- 📖 Related reading and more competitive intelligence (CI) resources: → Competitive Intelligence Alliance: https://pmmalliance.co/3PWDB5Z --- Timeline [00:00:00] How to conduct a competitive analysis [00:00:09] Align with the needs of the business and stakeholders [00:00:36] Align with the needs of your target market [00:01:10] Identify your competitors [00:01:40] Gather intelligence [00:02:31] Determine how well each competitor meets customer needs [00:03:05] Relate things back to your business [00:03:41] Create a plan of action