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Is TikTok still worth it… or is YouTube the smarter long-term move for creators? In this live conversation, I break down why more creators need to shift their focus from TikTok to YouTube ASAP — especially if you’re tired of chasing trends, dealing with unpredictable reach, or creating content that disappears after 24–48 hours. We talk about the real differences between TikTok and YouTube, how each platform supports (or limits) growth, and what it actually takes to build a sustainable content ecosystem that works for you — not against you. If you’re a creator, business owner, or professional who wants your content to last longer, reach the right people, and open the door to real monetization, this conversation is for you. In this video, we cover: Why TikTok reach doesn’t always equal real growth The biggest advantage YouTube has over short-form platforms How YouTube supports long-term visibility and search-based discovery The difference between viral content vs. sustainable content How to think about content creation as a long-term strategy Why creators are re-thinking where they invest their time and energy How to use short-form without relying on it as your main platform This isn’t about quitting TikTok completely — it’s about building a smarter, more intentional content strategy that gives you leverage, longevity, and options. 👇🏽 Let me know in the comments: Are you currently creating more on TikTok or YouTube — and why? Join Ecamm Live on me - https://ecamm.com/xayli/ Join the waitlist for my livestreaming challenge - https://startshootgrow.lpages.co/live... I share more detailed walkthroughs, and behind the scenes vlogs inside of the community! I'd love to have you in there! https://startshootgrow.lpages.co/stud... Chapters 00:00:00 Introduction and Overview of Social Media Trends 00:07:42 Transitioning from TikTok to YouTube: Expanding Your Reach 00:18:01 Threads: Building Community Engagement 00:24:24 AI on Instagram: New Opportunities and Challenges 00:39:44 Building a Live Show: Tips and Tools 00:49:30 Essential Tools for Content Creation 00:59:30 The Power of Live Streaming 01:09:30 Authenticity in Content Creation 01:19:30 Final Thoughts and Q&A: Engaging with Your Audience