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Supply Chain Therapy with Flexport and Simple Modern

Flexport Podcast What drives success in the hyper-competitive water bottle market? For Simple Modern, the answer lies in a powerful combination of values, relationships, and culture. In the first episode of Supply Chain Therapy, Flexport’s VP of North America, Ted Boeglin, sits down with Simple Modern's Chief Manufacturing and Logistics Officer, Lee Graves, to explore the unique philosophy that guides their brand. Lee shares how Simple Modern differentiated itself through savvy online sales, a wide product variety, and a commitment to long-term partnerships. We uncover how their values-driven approach, emphasizing problem-solving and community engagement, was instrumental in overcoming a major quality issue by leveraging strong relationships. A core focus of the discussion is how Simple Modern deliberately prioritizes culture and relational interactions, viewing the business itself as a means to fund their cultural objectives.