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PrePress Workflow for Package Printing

What happens once a brand finishes the artwork for their packaging? You might think it’s off to the printers, but not so fast! Before a package is ready for printing, the artwork must go through a prepress process. Packaging design is often a balancing act between a brand’s desired graphics and a printer’s requirements. Understanding press specifications is crucial. This video lesson walks through the workflow to prepare a file for printing and highlights common issues and how to resolve (or hopefully, altogether avoid) them to ensure an efficient prepress workflow and a successfully printed finished package. Common issues covered include dot gain, registration, small print, text and color build, color names, trapping, bleed and barcodes.