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In today's episode, we are joined by Trent Smith. Trent owns TSC Centre based in Worcester and is a client of FMA and a HYROX affiliate. In this episode, we learn about Trent’s past within the fitness industry and how growing up in boxing shaped him to become disciplined and dedicated in his career as an entrepreneur. Trent delves into the ins and outs of his gym and what he did in the 3 years of setting up his fitness business to be able to expand his space. We cover his sales process and marketing strategies and learn about his staff and how he holds them to a certain standard. He explains the programmes within his gym, including his HYROX journey, as well as movements he believes should be in every programme. Finally, Trent explains the next steps for his fitness business. Key Highlights: -How Trent became a HYROX affiliate and how it has impacted his gym. -His gym community and the relationships he’s built with members and other business owners in the area. -How he maintains his coaches to a high standard and develops their roles within the business. -Walk through how his gym is laid out and find out about the programmes he offers. -How he invested in his first facility and his second upgraded facility. -Pricing, sales and the marketing process. -Trent’s journey to becoming the fitness business owner he is today. Timestamps: 00:00:00 - Introduction and Background 00:00:05 - Interview Introduction 00:00:09 - Integrating Hyrox into the Community 00:00:41 - About Trent's Business 00:02:05 - Client Base and Services 00:02:20 - Coaching and Client Ratio 00:04:37 - Transition from Coaching to Operations 00:05:41 - Building a Strong Community 00:08:34 - Hyrox Achievements and Integration 00:10:16 - Hyrox Training Program 00:16:11 - Advice for Other Gym Owners 00:18:14 - The Product on the Gym Floor 00:19:12 - Program Design 00:20:38 - Coaching Team 00:22:40 - Team Meetings and Development 00:24:00 - Staffing Philosophy 00:25:15 - Facility Layout 00:30:18 - Equipment Investment 00:32:29 - Sales Process 00:38:00 - Price Increase 00:38:24 - Handling Sales Objections 00:38:24 - Reviewing Finances 00:48:24 - Journey into the Fitness Industry 00:48:24 - Incorporating Boxing into the Business 00:48:24 - Future Plans and Growth 00:49:44 - Mistakes and Lessons in the Fitness Industry To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/di... Connect with Fitness Marketing Agency on Instagram: / fitnessmarketingagency Connect with Trent: / trentsmithcoaching / tsc.centre https://tsc-centre.com/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness