AI, UX, and the Gen Z Journey: Evolving Patterns for the Next Era of Search скачать в хорошем качестве

AI, UX, and the Gen Z Journey: Evolving Patterns for the Next Era of Search

Following our recent presentation at the Digital Collegium annual conference, this expanded webinar builds on our original research with a new case study and updated UX findings. As AI continues to reshape how prospective students discover and evaluate institutions, higher education websites must adapt not just in content, but in design and interaction. We will explore emerging UX patterns shaped by conversational interfaces and AI-driven expectations, and how Gen Z users are blending intuitive navigation with AI-based discovery. Through usability testing insights and practical examples, you will learn how to evolve your information architecture and content to prepare for more conversational user experiences while keeping your site relevant, discoverable, and user-centered in this rapidly changing landscape.