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What Innovation in Housing Really Means With Elizabeth Froude

When people hear ‘innovation,’ they often think of technology—but true innovation in housing goes far beyond digital tools. Elizabeth Froude, Group Chief Executive of Platform Housing Group, shares how bold decision-making, digital transformation, and a culture of progressive thinking are helping shape the future of housing. With over 50,000 homes across the Midlands, Platform Housing Group has embraced new ways of working, empowering employees, and integrating technology to improve services. Elizabeth’s career spans multiple sectors, from finance to and television, giving her a unique perspective on how commercial practices can enhance housing services. We dive into the lessons she learned from COVID-19, the realities of remote working, and how AI and automation can free up staff to focus on more valuable, customer-centric work. We also explore how housing associations can remain agile, adapt to evolving customer expectations, and ensure that purpose-driven leadership drives long-term success. In this episode, we cover: ● The truth about remote working—and it’s not what the studies show. ● How AI can find and help ‘silent customers ● The simple strategy that allows Platform to attract top talent. ● The role of innovation labs in fostering company-wide change. ● Why a culture of experimentation is essential—and what happens when things don’t go to plan. ● Managing the Amazon generation, and how to keep up. ● How Platform Housing is preparing for the future of social housing. Elizabeth’s forward-thinking leadership continues to drive meaningful change in the housing sector. Tune in to hear her insights on modernisation, innovation, and the future of housing. LEARN MORE Platform Housing Group - https://www.platformhg.com/ Andersen James - https://www.andersenjames.com/ CONNECT Elizabeth Froud on LinkedIn -   / elizabeth-froude-43b40262   James Leighton on LinkedIn -   / james-leighton-65023b11   LISTEN Spotify - https://open.spotify.com/show/1JHMfNs... Apple Podcasts - https://podcasts.apple.com/za/podcast... YouTube -    / @andersenjames3951