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McDonald's Biggest Blunder

Right now, Levels is offering our viewers an additional 2 free months of the Levels annual Membership when you use our link http://levels.link/BRAINFOOD This offer won't last long, so if you’ve been interested in learning more about and improving your metabolic health, now is the time to get started. The Olympics are an event designed to celebrate the absolute pinnacle of human capability and fitness. A place where, every four years, the world’s strongest, fastest and most well-toned individuals meet up and compete against one another in a variety of sports that test the limits of their formidable, literally world-class athleticism. And for almost half a century McDonald’s looked at this event, this global smokeshow designed to showcase the limits of human physical potential and thought, yes, this is the place to advertise our famously unhealthy foods. While this collaboration is certainly, odd, it did result in one of the funniest marketing backfires of the last century. A blunder so costly and embarrassing to the company it is now taught in business textbooks and directly inspired a subplot in an episode of The Simpsons. Then again it also resulted in a not insignificant boost to American patriotism during the early 1980’s. So let’s dive into it and the weird and whacky world of Olympic sponsorships, shall we? Author: Karl Smallwood Editor: Daven Hiskey Host: Simon Whistler Producer: Caden Nielsen 0:00 Intro 4:03 Weird Olympic Sponsorships 5:56 The Branding Police 9:31 The Olympic Village Endless Free Stuff and Roman Spicy Fest 12:34 Airlifting McDonald's Burgers and Sponsoring the Games 14:55 The Biggest Blunder