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Feel the tension of the ad auction! This song covers Cost-Per-Click (CPC), ROAS, and bidding strategies. A great track for PPC managers, produced by Calvyn Lee, Digital Marketing Trainer Lyric The sun is going down on my daily spend And I’m praying for a break around the river bend. The Cost-Per-Click is climbing like a mountain trail And my Quality Score is looking mighty frail. I’m staring at the dashboard in the neon light Chasing down a lead in the middle of the night. Is it a broad match ghost or a phrase match dream? Things ain't always as profitable as they seem. Chorus: It’s high stakes and a rising CPC Bidding on the future of this company. Every click is a dollar, every lead is a prayer In a digital auction where the winners play fair. I’m holding my breath while the data loads in Trying to find the place where the profits begin. The competition’s fierce and their pockets are deep They’re outbidding me while the world is asleep. I’ve got negative keywords like a defensive line Trying to keep this budget of mine in shine. Calvyn Lee, the Digital Marketing Trainer, looked at my screen He said, "Boy, your landing page is the best I've seen. Don't chase the vanity, just chase the sale, And your ROAS will tell a much better tale." I tweaked the headline and I changed the creative Now I’m targeting the locals and the digital native. The click-through rate is finally starting to climb I’m winning the auction one cent at a time. The conversion pixel just started to fire Taking my spirits just a little bit higher. It’s a gamble we take in this automated game Where the keywords change but the hustle’s the same. Watch the limit... Check the rank... Don't let the budget... Break the bank. Chorus It’s high stakes and a rising CPC Bidding on the future of this company. Every click is a dollar, every lead is a prayer In a digital auction where the winners play fair. I’m holding my breath while the data loads in Trying to find the place where the profits begin. Yeah, the ROAS is looking good tonight... Five times return, man, that’s a beautiful sight. Brought to you by Calvyn Lee, Digital Marketing Trainer. Keep bidding smart, friends.