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In this video, Prof. LJ explains how to develop a research proposal for business and accounting studies. A research proposal serves as the blueprint or roadmap for conducting a research project by clearly defining the research problem, reviewing existing literature, and outlining the research methodology. This lesson discusses the purpose, importance, and key components of a research proposal, helping students understand how research projects are planned in academic and professional settings. This is Episode 2 of the Research Methods Series for Business and Accounting. Topics covered: • What is a research proposal • Importance of a research proposal in academic research • Purpose of a research proposal in planning a study • Core elements of a research proposal • The research problem and research objectives • Review of related literature and identifying research gaps • Research methodology and research design • Data sources, sampling methods, and data analysis techniques References Blumberg, Cooper & Schindler (2014) This lesson is designed for undergraduate and graduate students in Accounting, Business, and Management, as well as thesis writers who want to learn how to properly plan and structure a research study. Captions are available for better learning. If you find the lesson helpful, you may like, share, or subscribe to Prof LJ Learning Hub for more lessons on Research Methods.