Omnichannel Marketing Explained: How to Drive Revenue Across the Entire Funnel скачать в хорошем качестве

Omnichannel Marketing Explained: How to Drive Revenue Across the Entire Funnel

Omnichannel marketing isn’t about being everywhere — it’s about aligning channels to drive revenue across the entire funnel. In this webinar, Refract ROI breaks down what omnichannel marketing actually means, how the customer journey has changed, and how small and mid-sized businesses can execute omnichannel strategies without enterprise budgets. In this session, we cover: • What omnichannel marketing is (and how it’s different from multichannel marketing) • Why only 5–10% of your market is ready to buy at any given time • How the customer journey has evolved across digital, streaming, and mobile channels • The role of CRM, marketing automation, data, and attribution • How to execute omnichannel strategies across awareness, engagement, and conversion • How small and mid-sized businesses can compete with enterprise brands This webinar is designed for B2B marketers, revenue leaders, and business owners who want fewer disconnected tactics — and a more predictable, measurable growth system. Learn more about Refract ROI: https://refractroi.com Subscribe for more marketing strategy and growth insights. 00:00 Welcome & Introduction to Omnichannel Marketing 03:48 What Is Omnichannel Marketing (and Why It Matters) 07:44 Active vs Latent Demand: The Core Marketing Problem 10:29 Omnichannel vs Multichannel Marketing 14:11 How the Customer Journey Has Evolved 17:03 Media Fragmentation, Streaming & Consumer Control 21:27 From Mass Marketing to Precision Targeting 24:47 Marketing Automation, CRM & Personalization 28:15 Attribution: Last-Click vs Multi-Touch 30:12 How Omnichannel Levels the Playing Field for SMBs 34:04 The Omnichannel Framework: Awareness, Engagement, Conversion 35:03 Top-of-Funnel Awareness Strategies 38:36 Mid-Funnel Engagement & Education 44:39 Bottom-of-Funnel Conversion & Capture 48:32 Q&A: Measuring Omnichannel Success 52:30 Q&A: Choosing the Right Channels 53:51 Q&A: Tools & Tech Stack for Omnichannel Marketing 58:11 Final Takeaways & Wrap-Up