International Community Service: Data Analytics for MSMEs скачать в хорошем качестве

International Community Service: Data Analytics for MSMEs

On July 18, 2024, a successful international seminar titled “Business Analytics for MSMEs” was held in a hybrid format, marking a meaningful collaboration between BINUS Online Learning (Bina Nusantara University) and La Trobe University, Australia. The event featured Dr. Petrus A. Usmanij, Director of Academic Partnerships and Senior Lecturer in Business Analytics at La Trobe University, as the keynote speaker. He shared practical tools and global insights to help Micro, Small, and Medium Enterprises (MSMEs) harness the power of data analytics and artificial intelligence (AI) for business growth and competitiveness in the digital era. Attended by 9 MSME owners onsite and 20 participants online via Zoom, the seminar introduced user-friendly tools such as Microsoft Excel, Power BI, Python, R, NVivo, Orange, RapidMiner, and ChatGPT—demonstrating how even non-technical entrepreneurs can benefit from data-driven strategies. The interactive session sparked enthusiasm and immediate plans among MSME owners to adopt digital tools in their operations. The seminar also strengthened academic collaboration between BINUS and La Trobe, showcasing how international partnerships can empower local business communities. #BusinessAnalytics #MSMEs #AIforBusiness #BINUSUniversity #LaTrobeUniversity #CommunityEmpowerment #DigitalEconomy #Entrepreneurship