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Kinsey Schofield joins Jeremy Kyle to discuss how Meghan Markle has reportedly used a marketing ploy to boost interest in her 'As Ever' brand. Products were produced in small quantities of inventory so they can claim she sold out quickly. This was The Kardashian’s move for a long time. It’s easy to sell out if you don’t have a lot of product available in the first place and based on how chaotic the introduction to this launch was! Kinsey suspects there was never a lot of product to begin with. The strategy is called “scarcity marketing” or “artificial scarcity.” It creates the illusion of high demand by limiting supply, making a product seem more exclusive and desirable. Remember to subscribe to Kinsey Schofield Unfiltered: / @kinseyschofieldunfiltered