How to Build Trust Online | Adam Rodricks | TEDxTorontoMetU скачать в хорошем качестве

How to Build Trust Online | Adam Rodricks | TEDxTorontoMetU

To establish credibility in the digital age, you’ll need to go far beyond saying “Trust me, I Googled it”. How do you establish trust online? Through the power of storytelling, Adam Rodricks demonstrates the shift of trust brought about by influencers on social media, the growing creator economy and the idea of using trust as currency online. An award-winning social media strategist and public speaker, Adam Rodricks has transformed word of mouth into a "world of mouth" for Fortune 500 companies. Adam has earned the title of ‘Canada's Top Social Media Strategist’ by the Speakers Bureau of Canada and led social strategies and personal branding within schools and the professional services industry, helping hundreds of Canada's leaders harness the power of their personal brands. Adam also teaches a course on social selling at the college level and serves as a Program Advisor on Digital Strategy at Centennial College in Toronto, Canada. His first book, Trigger Fingers: Personal Branding through Storytelling skyrocketed to the top of the charts, becoming a #1 best-seller in Canada in the categories of Direct Marketing, Public Relations and Business. His work as a social media influencer has been featured on several platforms, including CBC, CTV, Yahoo, BNN, and his personal website: www.adamrodricks.com This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx