Breaking Down Summer Walker's Finally Over It скачать в хорошем качестве

Breaking Down Summer Walker's Finally Over It

During this workshop, Amber Grimes, EVP/GM & Alexis Warner, Sr. Director Digital Marketing of LVRN, and Summer Walker’s team break down the rollout strategy behind her album Finally Over It, which debuted at #2 on the Billboard Hot 200. What you will learn The digital marketing strategies used to promote the album, including key platforms, outlets, and distribution channels How Summer Walker’s team selected and sequenced platforms to maximize reach, engagement, and build new fans How to build a compelling story arc that keeps fans emotionally invested throughout a release How to use pacing and chaptered rollouts to sustain attention over time How to align sound, visuals, and messaging into one cohesive creative journey How to evolve an artist’s identity while maintaining an authentic connection with their core audience