How to Send Messages People Would Actually Pay to Receive (PVP Framework) скачать в хорошем качестве

How to Send Messages People Would Actually Pay to Receive (PVP Framework)

The Permissionless Value Prop (PVP) is the most underrated go-to-market concept in B2B sales. I learned this framework from Jordan Crawford and it completely changed how I think about cold outbound. Instead of asking for meetings, you send messages people would actually pay to receive. I'm Hlib, GTM lead at Strongest Group. In this video, I break down the PVP framework, show you real examples, and teach you how to build your own permissionless value props. In this video, you'll learn: → What a Permissionless Value Prop actually is (and why it's not just personalization) → The difference between Pain Qualified Segments (PQS) and PVPs → Real PVP examples from construction, SaaS, and agency industries → How to combine 2-5 public data sources to create value → The exact framework to build your own PVPs → Tools you need (Clay, ChatGPT, Claude) → Why PVP gets 40% reply rates when traditional cold email gets 2-3% LINKS & RESOURCES: Jordan Crawford's YouTube Channel:    / @blueprintgtm   Connect with me on LinkedIn:   / hstorchak   Clay (Build PVP Workflows): https://clay.com?via=a2fc77 Work with Strongest Group (Full GTM Execution): https://strongestgroup.com/ --- WHAT IS A PERMISSIONLESS VALUE PROP? A PVP is a message that someone would pay to receive. It's independently valuable - meaning the value exists WITHOUT them buying from you. You create PVPs by combining 2-5 public data sources (permits, reviews, pricing, tech stack, job postings) in a way that reveals insights they don't have. The difference between PVP and traditional cold email: Traditional: "Can I get 15 minutes to talk about our solution?" PVP: "Here's a $10,000 opportunity I found in your business using public data." One asks for time. One gives value. PVP wins every time. --- WHY PVP WORKS: 1. It's not selling - it's helping 2. The insight is actionable immediately 3. It demonstrates expertise without pitching 4. It earns the right to a conversation 5. Reply rates go from 2-3% to 20-40% Jordan Crawford calls this "The List IS The Message" - meaning if you have the right data and can synthesize it properly, the message writes itself. --- TOOLS FOR BUILDING PVPs: Clay - Data enrichment and workflow automation ChatGPT/Claude/Gemini - AI synthesis of insights Public APIs - Permits, reviews, pricing, job postings Salesforge - Cold email + LinkedIn DMs delivery The secret isn't the tools - it's the framework. You can build PVPs with just ChatGPT and Google. --- ABOUT ME: I'm the GTM lead at Strongest Group, where we help B2B SaaS companies and startups build scalable outbound systems. I specialize in Clay automation, cold email strategy and pipeline generation. Subscribe for weekly videos on: Go-to-market strategy Cold email & outbound that works Clay workflows & automation B2B lead generation Sales scaling tactics New videos every week. --- CREDITS: PVP Framework created by Jordan Crawford (   / @jordancrawford  )