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Decription: Mark Boundy helps consulting and B2B leaders turn differentiation into defensible profits. As an advisor, author of Radical Value, and creator of the Infinity Loop Organization, he equips firms to sell on value, not price, raising win rates, shortening cycles, and protecting margin. *********************************************************************** Links: StreamYard: https://streamyard.com/gq7tuu9j92 YouTube: • How to Sell Your Consulting Value Without ... Apply to be a guest: https://ghapodcast.com/application-to... *********************************************************************** Mark's Bio: Mark Boundy is a B2B growth advisor and author of Radical Value. He helps leadership teams connect every customer-facing process to customer-perceived value, raising win rates, shortening sales cycles, and capturing price premiums. Formerly a top-5% revenue and margin leader at GE Capital, he has delivered sales performance work with Miller Heiman, advised 1,000+ organizations, and now serves as Advisory Board Member & CMO at ZeGlass. Mark created the Infinity Loop Organization model and hosts the ValuClarity podcast. He holds a business degree with a marketing concentration from the University of Michigan (Ross). *********************************************************************** Show Notes: Who he is: Mark is a value-centric growth advisor and the “Chief Clarity Officer” behind Boundy Consulting. He’s worked with 1,000+ companies across complex B2B environments, led top-performing revenue teams (including top-5% revenue and margin at GE Capital), and serves on the advisory board and as CMO at ZeGlass. What he does: He builds value-focused organizations, aligning sales, marketing, product, and pricing around customer-perceived value. His frameworks help teams diagnose the customer’s business, coach to value, and forecast with accuracy so premium pricing sticks. Why it matters to consulting firm owners: Firms that compete on proposals and hourly rates lose leverage. Mark’s approach creates competitor-proof relationships, clearer qualification, cleaner pipelines, and higher, more profitable pricing, without adding headcount or gimmicks. *********************************************************************** Proposed Interview Structure: 1. What first pushed you from product roles into value-centric selling and, eventually, consulting? 2. When leaders say, “We’re differentiated but can’t command premium price,” what’s usually broken in their value story? 3. Which B2B organizations get the most lift from your work today, and who is the real economic buyer vs. day-to-day champion? 4. How do consulting and B2B clients typically find you, and what’s worked best to attract new business that other consultants can learn from? 5. Walk us through how you turn a live deal from “feature/price talk” into a quantified business case that justifies premium. 6. After the first win, how do you install value cadence, reviews, coaching, and metrics, so relationships become competitor-proof? 7. Where do you find yourself most stuck right now as a consultant (if at all)? 8. Where do you see the biggest opportunities for value pricing and advisor-level selling over the next 2-3 years?