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Jessica Fung, Head of Consulting at Project Blue, unpacks key insights from real‑world engagements evaluating new and expanding critical mineral projects. In this video, Jessica walks through the core questions investors, developers, and operators must answer before bringing new supply to market — from demand validation and trade flow analysis to logistics, cost‑curve positioning, and marketing strategy. Drawing on examples from real‑world project assessments, she highlights: 🔹How to assess whether the market can absorb new volumes 🔹Why logistics, port capacity, and storage can make or break competitiveness 🔹How niche products fit into specialised supply chains 🔹The importance of cost‑curve benchmarking and producer price sensitivity 🔹What stakeholders now expect in marketing and offtake strategies Whether you're developing a new critical materials project or evaluating expansion opportunities, these insights offer a clear view of the challenges and pathways to commercial success. Have questions or want to discuss your critical material supply chain? ✅ Get in touch with the Project Blue team: https://projectblue.com/contact-us