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In this special episode, James Potter and Ian Anson swap seats and become the guests. Expertly hosted by Sophie Roberts (The Insurer TV), they unpack how Rokstone grew from a feral startup vibe to a professional, high-performance business breaking $1bn GWP — without losing the underdog edge. It’s a transparent look at conviction, ownership, and building teams that say “yes” and figure out the how. Expect stories from the early days, lessons learned scaling fast, why culture is a living thing, and what the industry needs to let go of to move faster. Listen as we discuss… (00:02:44) The “Virtual Lunch” idea (00:05:30) Why bring in voices beyond insurance (and making it interesting) (00:06:25) Ownership as a theme: partnering with founders to build businesses (00:08:17) Behind the scenes: chaos, first-episode nerves, and studio setup (00:10:36) How they got here: Ian’s path from sports dreams to insurance (00:14:03) James’s entry into underwriting (00:15:54) Founding Rokstone: frustration, market gap, and betting on underwriting (00:20:09) Risk appetite: mortgage worries, hustle mindset, and underdog fuel (00:26:00) Less than 10 years to $1bn GWP - what big, hairy, audacious goals look like (00:26:42) Why Ian joined: energy, scrappy culture, and fighting the MGA bias (00:36:40) Rapid growth consequences: from feral to professional (with data) (00:39:08) Fail fast, improve daily - the momentum of marginal gains (00:43:13) Keeping culture at scale: ownership, no passengers, say “yes” first (00:46:18) Hiring, failing fast, and building culture (00:56:39) Leadership lessons: hold on too long / surround yourself with challengers (00:59:47) What to drop and what to build: inertia out; clarity, talent, and tech in (01:05:49) Advice to younger selves: don’t wait for perfect; confidence + instinct (01:08:50) The lunch question… Key Insights Ownership isn’t a slogan - it’s a behaviour: fix the roof, then optimise it. Speed scales when paired with structure: say “yes,” then build the how. Culture is living: protect the underdog mindset as you professionalize. Fail fast, learn faster: momentum compounds when you improve daily. The industry’s drag factor is inertia; clarity (wordings), talent, and tech win next. Guests James Potter, Chairman, Rokstone Ian Anson, Global CEO, Rokstone Guest interviewer: Sophie Roberts, The Insurer TV