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How to Add Keywords and Optimise Pages in GoDaddy for Better SEO | Keyword Optimisation | SEO Optimising your GoDaddy website for search engines involves a blend of keyword strategy, content structuring, and technical SEO. This guide walks you through how to approach SEO effectively within GoDaddy's website builder, focusing on both keyword integration and page-level optimisation, without relying on third-party development or coding expertise. You start by establishing your website’s structure, ensuring your homepage, about, contact, gallery, and other relevant pages are properly laid out. The homepage should prioritise your core keywords—these are the terms that best describe your main service offering, such as “digital marketing” or “SEO services for small businesses.” It’s essential to make it clear to both visitors and search engines what your site is about. Your about page is ideal for adding secondary and supporting keywords. These might include location-specific terms, niche offerings, or anything that reinforces your credibility and relevance. It’s also an opportunity to talk about your background, ethos, or team—making the page valuable for both SEO and brand trust. Although image-heavy pages like galleries are more challenging to optimise, you can still make a meaningful impact by implementing SEO best practices. Use image alt text, meaningful headings, and structured layout elements. Alt text is especially important, not only for accessibility but also because it can help your images rank in Google’s image search. Your contact page can benefit from local SEO terms. For example, integrating location-specific phrases like “get in touch with our digital marketing team in Belfast” makes your site more relevant to regional searchers. You can also add a short paragraph—roughly 200 words—describing your company in greater detail, which helps with search visibility. The privacy policy page does not require SEO optimisation, as it exists primarily for legal compliance and trust-building. However, it must still be present to demonstrate transparency and professionalism. Once your site structure is in place, the next step involves keyword research. Tools such as Ubersuggest are helpful for identifying the search terms your potential customers are actively typing into Google. Starting with a broad term like “digital marketing,” you’ll get data on search volume and SEO difficulty. While high-volume keywords are attractive, they’re also highly competitive. It’s often better to focus on long-tail keywords—more specific search phrases with lower competition, like “digital marketing strategies for small businesses” or “affordable SEO agency in Belfast.” Ubersuggest, and similar tools, also let you analyse competitors. By entering a competitor’s domain, you can see what keywords they rank for and decide whether to incorporate similar terms into your own content. After identifying your keywords, you can begin implementing them into your website content. Begin with the homepage and use AI tools like ChatGPT to draft keyword-rich paragraphs. The aim is to incorporate your selected keywords naturally into the content, making sure the copy still reads well. Once your content is created, you can paste it into your GoDaddy website. The platform provides a simple interface to edit sections and update page descriptions. Focus on inserting the keyword-rich copy into visible sections such as the hero area, introductory blocks, or service sections. You can customise the layout using GoDaddy’s pre-designed templates and tweak button text and call-to-actions (e.g., “Learn More,” “Our Story,” etc.) to make your site more interactive and user-friendly. Don’t forget internal linking—buttons that guide visitors to other pages such as your about, services, or contact pages. Make sure your contact information is clearly displayed, including business location, phone number, email address, and operating hours. This information is particularly important for local SEO and credibility. Finally, review your website’s metadata. GoDaddy offers the ability to edit meta titles and meta descriptions directly within its settings. Each page should have a unique meta title (up to 60 characters) and meta description (up to 160 characters). ---------- Did you love this video? We'd love to hear your feedback by leaving us a review: https://g.page/r/CeyCZviVC0MMEBM/review We would love your feedback or comments below on what you thought. Be sure to like and subscribe to our upcoming videos on ProfileTree’s Website. ---------- We hope you find this video masterclass helpful and if you do, be sure to give it a like and subscribe for more videos from us and masterclasses, tutorials, and more. If you have questions about how to grow your business online, check out our website at https://www.profiletree.com for all our services!