Lip Watches: 6 reasons why they are THE most underrated brand скачать в хорошем качестве

Lip Watches: 6 reasons why they are THE most underrated brand

Today we embark on a captivating journey through the world of French watchmaking to uncover a hidden gem that has long been overlooked. Prepare to be enlightened as we shine a spotlight on the most underrated watch brand of all time: Lip! I present six reasons why Lip is truly magnifique and deserves far more esteem than it currently receives. So much more than just a brand with a logo resembling Hewlett Packard's, Lip holds a rich history waiting to be discovered. Let's kick off this exploration by delving into Lip's inspiring early history, which traces its roots back to the picturesque town of Besançon, nestled near the Swiss border. This region was a thriving hub of watchmaking, making it the perfect birthplace for Lip. From its humble beginnings in 1867 as Le Comptoir d'Horlogerie LIPMANN, the brand flourished and eventually became Société Anonyme d'Horlogerie Lipmann Frères. Besançon's reputation as a center of precision watchmaking was further strengthened by milestones like the 1883 observatory and the astronomical clock. Lip introduced caliber 20.3, a movement that obtained the coveted chronometer certification in 1899, solidifying its place in the prestigious tradition of watchmaking. Lip's resilience in times of war is reason number two to appreciate this brand. Even during World War II, Lip didn't falter. Its subsidiary, Saprolip, produced vital military equipment, despite Besançon being occupied by German forces. Lip continued to craft watches as part of Free France, with their iconic Type I watch being crafted in Issoudun and later in Valence. Once Besançon was liberated in 1944, Fred Lip, the man synonymous with the brand, returned to lead it to new heights. Reason three shines a light on Lip's unsung contributions to modern movement technology. Before the likes of Hamilton Ventura, Lip and Elgin jointly announced the development of an electric watch, the R27 caliber, in 1952. Lip also ventured into electronic watches, introducing transistor control with the Lip R50. Their involvement in early quartz research through CETETHOR led to the development of the R032 and R033 quartz movements in the early '70s. Lip pushed the boundaries of innovation in the electronic era of watchmaking, deserving greater recognition. Lip's exceptional marketing prowess takes center stage as reason number four. Captivating campaigns were a hallmark of the brand, rivalling even Rolex and Timex. Their association with mountain explorers through the Himalaya watch, sponsorship of the Grenoble Winter Olympic Games in 1968, and collaborations with renowned brands like Blancpain, Breitling, and Universal Geneve showcased Lip's marketing genius. Fred Lip's strategic moves solidified the brand's position in the industry. Reason five highlights Lip's trailblazing collaborations with designers, infusing artistic vision into their timepieces. Under the leadership of Claude Neuschwender, collaborations with Rudi Meyer, Isabelle Hebey, Marc Held, and Michael Kinn resulted in vibrant and eye-catching watches. The iconic Mach 2000, designed by Roger Tallon, became a symbol of Lip's dedication to innovative design collaborations. Lip set the stage for future collaborations between watch brands and renowned designers. Lastly, reason six explores Lip's foray into the digital watch game. Collaborating with Roger Tallon, Lip introduced LED technology in their watches, including the Zulu Quartz Ana-digi. These timepieces showcased Lip's commitment to embracing new technologies. Despite their remarkable achievements, Lip remains vastly underappreciated. I invite you to join the conversation and share your thoughts on this extraordinary brand in the comments section below. It's time Reason 1: 0:19 Reason 2: 1:56 Reason 3: 2:49 Reason 4: 3:48 Reason 5: 5:06 Reason 6: 6:33