Decision Guide. Should You Use Facebook or Google Ads for Your Type of Business? скачать в хорошем качестве

Decision Guide. Should You Use Facebook or Google Ads for Your Type of Business?

Once you have your website published, a product or service to sell and you’re open for business then the thing you will become obsessed with is “Traffic”. The problem is, there are so many ways to attract potential customers to your site that it becomes incredibly overwhelming. There’s social media, webinars, launches, podcast hosting or guesting, joint ventures, live video, door knocking, youtube etc. Then there’s paid advertising and that opens a whole new can of worms, when the choices include Google ads, Facebook ads, Youtube, Linked In, plus a gazillion of other paid platforms specific to individual industries. It is tempting to think you need to use all of these (don’t do it if you want to stay sane). If you’re wise and know you’re best to focus on mastering just a few platforms, then you need to know which platform is best for YOUR business specifically, and which ones you are best to ignore. To answer the question, I’ve brought in expert Ilana Wechsler to simplify the decision for you. She guides us through a beautifully clear and simply process to decide if you should use Facebook or Google ads for your type of business. Or if you need to be using a combination...or not at all! If you’ve ever felt you are wasting your money on ads, or have been too scared to start running Google or Facebook ads because you’re worried you will lose a lot of money, then today’s episode is for you. In this episode we discuss: The gap in the market Ilana saw that motivated her to reduce her Paid Traffic Agency and open Learn Traffic Why most business owners spend money on the WRONG platform for paid advertising - for their specific business The big picture, who should use Google and who should use Facebook to advertise The clever (and cheaper) way to combine Google and Facebook ads that very few people do How to select your audience to see your ads and mistakes most people make What types of ads work NOW and what NOT to promote ( because it doesn’t work) Ilana’s recommended strategy for 2 very different businesses: 1.) A health professional with a busy local clinic and now has an online course to promote worldwide 2.) A coach who specialises in helping women over 50 create a vibrant life. The importance of your website and funnel in determining your best strategy for paid traffic. What you need to do THIS week, even if you don’t intend to run paid ads in the near future. Ilana has also provided free training for you to get started using Facebook and Google Ads, in her simplified structure plus videos to show you how to add both Google and Facebook pixel codes to your own website THIS WEEK. Links are all on the podcast page over here: https://romanceyourtribe.com/decision...