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FREE Download: Access 36 post-purchase emails that convert: https://siim-pettai.kit.com/66f565c76c Apply to work with me: https://siimpettai.com/about/ Learn how to create a high-converting post-purchase email flow for your e-commerce brand using Klaviyo. In this video, I’ll walk you through proven ecommerce retention marketing strategies to turn first-time buyers into repeat customers with email and SMS. An average e-commerce brand can only retain about 20-30% customers these days. Your highest leverage retention tactic is to get first-time customers to make a second purchase, since that's where the most churn happens. The key to successful post-purchase marketing is to take a 0-90-day approach. Day 0-30: Fulfillment Day 31-60: Cross-selling products Day 61-90: Testing offers You should use data to guide your post-purchase marketing. That means understanding how many days it takes for customers to come back for a purchase, and what they buy. In addition to email, you should test SMS, direct mail, and Meta retargeting ads to drive repeat purchases. #emailmarketing #retentionmarketing #retentionstrategies This video also talks about: e-commerce email marketing, email marketing, retention marketing Timestamps: 00:00 Intro 00:38 What is a Post-Purchase Flow 01:48 Variables to Success 04:12 Day 0-30: Fulfillment 07:38 Day 31-60: Cross-Selling 10:10 Day 61-90: Offers 11:42 Example Flow 14:33 Outro