CMO Chats | Cate Mills at Trellix скачать в хорошем качестве

CMO Chats | Cate Mills at Trellix

Cate Mills, APJ Marketing Director at Trellix, shared insights into her marketing journey, emphasizing a lifelong passion for event management and marketing. She discussed the company’s shift to a customer-first, ABM strategy, highlighting its impact on resource efficiency, cross-department collaboration, and customer relationships. Cate also touched on the challenges of reduced marketing budgets and the opportunities AI presents for efficiency and creativity. With a focus on data-driven decisions and holistic marketing, she advocated for a broad skill set and the importance of thick skin in the ever-evolving marketing landscape. Got any questions for Cate? Feel free to comment down below! Are you also a marketing leader with knowledge to share? Let us know and apply to be featured in our next episode of CMO Chats! Subscribe to our CMO Chats Newsletter: / cmo-chats-6952923865652019200 #CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub Explore more with us: 🌐 Ortus Club (https://www.ortusclub.com/) 💼 LinkedIn ( / ortus-club ) 📸 Instagram ( / theortusclub ) 🐦 Twitter ( / the_ortusclub ) 📘 Facebook ( / ortus.club )