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This week, we sit down with Lynn Edwards of Evo3 Events to explore the intricacies of Trade Shows in the event industry and how she thinks we need to shake things up. We define what trade shows are (and aren't), how they apply to various event niches, and share some keys to success. Lynn provides insights on improvements and offers actionable strategies for you to enhance your next trade show. SHOW NOTES: Connect with Lynn Edwards: Instagram:   / lynnconspicuous   LinkedIn:   / lynn-edwards-20155b4   Website: https://www.evo3events.com/ Facebook:   / lynn.edwards.777701   Rewatch the replays from the 2023 Better Events Conference: https://bettereventspod.com/conference Buy Us a Coffee Link: https://www.buymeacoffee.com/betterev... THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77... Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast... —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)