When B2B Personalization Backfires w/ Danielle Balestra скачать в хорошем качестве

When B2B Personalization Backfires w/ Danielle Balestra

Personalization is supposed to build trust. So why does it feel like surveillance? In this episode of Markigy: The Science of Marketing Strategy, Leanne sits down with Danielle Belestra to unpack a growing problem in B2B: We’re over-automating. We’re misreading signals. And we may be quietly eroding the very trust we’re trying to scale. We talk about: When hyper-targeting crosses the line Why “high intent” doesn’t equal revenue AI scraping Reddit for your pricing story Risk-averse marketing teams stuck in analysis paralysis Why brand awareness still matters in 2026 If your top-of-funnel is strong but revenue feels soft, this episode is your reset. Because personalization without context isn’t strategy. It’s noise. And trust is still the real KPI. Connect: Danielle Balestra LinkedIn:   / daniellebalestra   Leanne Dow-Weimer LinkedIn:   / leannedow   www.markigy.com